For centuries, Florence has attracted all the craftsmen around it, the most prominent names in design, and has been the capital of education in this regard. The personalities, visions and trend-setting abilities of these craftsmen have had a profound impact on every aspect of our lives. Arketipo uses its great heritage: Italian design culture to shed light on today's "like" and "share" era. The “Florence” lettering in their logo shows that they did not deviate from the axis of the past while designing the new one.