Kartell's purpose is; is to create value with products that can contribute to creating a cultural project and become valuable memories, not simple and risky objects to be thrown away when they are no longer used.

All raw materials that Kartell uses are fully recyclable and reusable through material processing processes for industrial-use products.

The renewed approach to materials set Kartell's trajectory and turning point. Thanks to years of research and a revolutionary innovation, in 1999 Kartell became the first company in the world to use polycarbonate to manufacture furniture products. Starting with the use of new technologies, they continued their research on surfaces and shapes. In order to realize products that have never been made before, Kartell has opened a new page in the history of light design by reopening the lighting section as well as the habitat section.