“My Kartell” is the name of Kartell booth at Salone del Mobile Milano 2023. The name of the catalog, one step ahead of Punto that characterized last year's message. We are moving from the white tones used in 2022 to a path marked with colored tones. A gallery snaking its way through the wide space in its new location at the entrance of the fair, explains the meaning of "My Kartell" and a way of being in constant search for new and innovative. Kartell has always been a creative laboratory where designers are called to work on industrial products. At the same time, with the same approach and experience, they are working on expanding the product range in products manufactured from different materials for different purposes of use indoors and outdoors. From the living room suite with carpet and light next to the sofa and armchairs, to lamps, mirrors, trays and, of course, armchairs. The creativity of the designers thus helps turn a project into a product, a family of products that create a new and broad spectrum of life. The project is transformed into an industrial product, a product culture, and the brand becomes a lifestyle. "My Kartell" is a lifestyle based on beauty and quality, keywords and strategic cornerstones of a way of doing business that is gleaned from the past and looking to the future. My Kartell is the definition of belonging, the company and every customer, every consumer who wants and loves to identify with the product and strategy.

Soft In My Way

ASIA is Piero Lissoni's new sofa family with a wraparound and compact seating and "composition" design. Providing comfortable seating, the cushions are supported by a metal "tray" whose clean and sharp lines surprisingly contrast with the soft lines of the cushions, creating a wonderful blend of aesthetics. The sofas are designed for contract use but are also ideal for a living room with contemporary character. The collection is presented as a set in which black and white tones are extremely elegant.

“For many years, Claudio and I have been thinking about creating a small family of compact armchairs with a somewhat 'compact' design. After much thought, we reconsidered and finally decided to introduce it.”
Piero Lissoni

My Royal Style

Precious embroidery that reminds of the past, but becomes a modest and familiar design object, like tea time with the family. TEATIME is Philippe Starck's new tray that plays with references to crochet carving applied to a new high-tech sustainable material. Available in gold, bronze, chrome and pink.

My Life In Color

Endless color playing with new shapes and sizes. The "Jewel" family of tables expands with the THIERRY XXL, designed for dining in oval and round versions, and complements the THIERRY BISTROT series designed for lounge bar atmospheres. The elegant yet inviting feel of the collection is available in a vibrant range of colours, including grey, burgundy and white. It is characterized by metal legs and glass tops with vibrant colors like precious stones.

My New Dress

The latest version of ELEGANZA MISSONI in collaboration with fashion brand Philippe Starck. Seats came in two versions for Kartell, NIA and ELA. Jacquard Missoni fabrics retain their strong geometric patterns unique to the brand.

Character prints for new furniture solutions that can breathe new life into a product, increasing the possibility of personalizing spaces. Rubelli Quatrefoil® fabrics designed by Luke Edward Hall give unexpected new surfaces to Patricia Urquiola and MADEMOISELLE and MADAME by Philippe Starck's CLAP chairs, thanks to original patterns with interlocking geometric footprints inspired by carpet designs.

Be My Light

Ferruccio Laviani brings a new creation to the lighting department with the generously shaped lamp ANEMONE, which, as the name suggests, appears to unfold its leaves in a warm and enveloping play of light. This is a new step in the field of lighting, in experimenting with new design ideas and increasingly bold industrial molding techniques, allowing for unprecedented and surprising curves and volumes. The TEA lamp, on the other hand, enriches its family and is introduced in four color and sconce versions: anthracite, white, terracotta and dove gray. The latest version of Philippe Starck's lamp, ANGELO STONE, which revolutionized the bulb/shade scheme, arrives in stores. The light source comes not from above, but from an LED in the body that illuminates the hat and where high-tech lens reflections begin.

Living My Style

A round, postmodern aesthetic that creates a relaxed mood: The new UNDIQUE MAS coffee tables surprisingly revisit Patricia Urquiola's unique line, playing with color and soft, inviting lines. They are available in three different sizes and in a fun bean shape. The new okra vases made of recycled plastic fit the idea of ​​this living space, playfully complementing the furniture with geometric lines and different volumes, providing a witty mix and match. The new PARAYS rugs, also designed by Urquiola, are designed for a colorful and enveloping living space with a curly fabric in perfect harmony with the soft bouclé or melange fabrics of the upholstery. The pattern is in shades of green and blue or pink. Shapes are longer or square. Inspired by the dreamy lunar atmospheres of LUNAM, the collection is covered with new CURLY fabrics in white, pink, orange, petrol and acid yellow colors that enhance the softness of the fiber by enhancing the pleasant material effect of the seat.

My Timeless Elegance

Playing on the contrast between the formal simplicity of meticulous volumes and the soft, rounded lines, Rodolfo Dordoni's K-WAIT upholstered collection presents two innovations this year: the seat in the swivel version and the recyclable K-LIM CARPET made of recycled PET and the new round shape in gray and with blue fringes. The new "Texture" fabric joins the family, covering sofas and armchairs in burgundy, green, brown, gray and other colors with elegant appeal, to increase the possibilities to offer surprising and new sensations to both habitat and contract environments. The light refractions of the K-LUX lamp, which is formed by the thicknesses modeled by the double injection of plastic material, and the double color of the cover, white on the inside and colored on the outside, complete the set. Rodolfo Dordoni's living space concept also appears in the new K-TOP coffee tables.

My Breath En Plein Air

Ludovica + Roberto Palomba's HIRAY series increases its ability to create outdoor environments with elegant and sophisticated atmospheres: TABLE and high STOOLS, new this year, with their new solutions that complete the HIRAY family, create a comfortable and stylish environment ideal for lounge bars and hoteliers.

My AI Evolution

Philippe Starck continues his search for new and sustainable materials in search of the pure basic form of the graphic sign. AI CONSOLE is proposed as an idea of ​​elegance to find the minimum, zero point of style. The console is a unique piece of furniture that leaves an important yet characteristic mark in entrances and hallways for both habitat and contracted environments, with many color variations including white, grey, green, terracotta and black. Artificial intelligence. SALON is the new seat of the AI ​​family, which brings together sustainable materials and comfort that looks to the future and well-being in our living spaces. A lounge chair where the line is blended with the seat that offers maximum comfort, which is its distinguishing feature. It is available in white, black, green, orange and gray and in padded and unpadded versions. Working together or drinking together?

AI CONSOLE
"The elegance of artificial intelligence to the minimum of the minimum. Less is impossible."
Philippe Starck

AI HALL
"Even the greatest AI loves comfort. It seems we are all the same."
Philippe Starck